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This is the first of a two-part series that looks at effective media relations. This month, we look at proven strategies that result in media coverage of hospice events, services, and announcements. Next month, tips and strategies for handling media relations during a crisis are described.
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Although there are many different ways to present information to reporters and editors to obtain media coverage, the key to each of them is to know your audience, according to experts interviewed by Hospice Management Advisor.
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Medicaid patients facing serious or life-threatening illnesses incurred $6,900 less in hospital costs if they received palliative care, compared with a similar group of patients who received usual care, according to a new study.
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The tap test has variable results as a tool to assess patients with a presumed diagnosis of normal pressure hydrocephalus.
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In a restrospective review, rituximab appeared beneficial for patients with medication-resistant myasthenia gravis.
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New recommendations for HPV vaccine; guidelines for treatment of essential tremor; updates on smoking cessation drugs; and FDA actions.
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Forty-nine clinical centers and 18 positron emission tomography (PET) centers in the United States and Canada participated in a randomized, blinded-adjudication clinical treatment trial of 195 patients with symptomatic atherosclerotic internal carotid artery occlusion (AICAO) who also had hemodynamic cerebral ischemia identified by ipsilateral increased oxygen extraction fraction measured by PET.
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Teriflunomide, an orally administered inhibitor of dihydro-orotate dehydrogenase, was found to be superior to placebo in reducing relapses in a 2-year, Phase 3 clinical trial in patients with multiple sclerosis.
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Menstrually related migraine is difficult to treat and options are limited. Hormonal manipulation is controversial and unproven.
