Mm, Mm good’ can now be home-delivered
Providing meals for patients with high blood pressure, high blood cholesterol, and one type of diabetes might get a little easier if test marketing by Campbell Soup Co. of Camden, NJ, goes well. The company says it began test marketing in Ohio a new line of convenience meals that can be shipped to people with these health problems.
For about $10 a day, a week’s worth of breakfasts, lunches, dinners, and snacks will be shipped via parcel service to customers’ homes. Entrees include grilled chicken dijon and French toast with sausage. Snacks include popcorn and peanut butter bars. Most of the meals are frozen.
The Intelligent Quisine program will be test marketed statewide in Ohio, according to the company that makes Campbell, Pepperidge Farm, and Swanson brand products. Interested customers in Ohio are asked to call (800) 220-2616.
The meal program was developed in conjunction with the American Heart Association and American Diabetes Association to meet dietary needs of 60 million American adults with those health concerns, including Type II diabetes. The company did not say if funding for the meals would be covered under any government or third-party programs.
Customers can call a toll-free hotline for individual nutrition counseling with a registered dietitian, and Campbell also will provide newsletters and videotapes on exercise, nutrition, and behavior modification.
In clinical tests of 800 people at eight North American university medical centers, the program reduced blood cholesterol blood pressure blood sugar in most participants, the company says.
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