Marketing your practice in the new millennium

Practice Marketing and Management editorial board member Andrea Eliscu, president of Medical Marketing in Winter Park, FL, has a new book out. Ready Set Market! went on sale in October and includes 300 pages of practical tips and marketing examples for group practices.

Among the highlights is a chapter on customer service co-written by John Bruns, general manager of one of the Ritz Carlton hotels, and chapters on strategic planning retreats, getting the most out of your relationships with hospitals and health plans, and creating a marketing action plan.

For more information or to order, call the Medical Group Manage ment Association at (888) 608-5601, ext. 269.