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<p>A non-confrontational approach is always best.</p>

To Build Trust, Tell Patients Why You Need Race and Ethnicity Data

November 1, 2016

EXECUTIVE SUMMARY

Patients sometimes react negatively when asked for race and ethnicity data due to a lack of understanding on why hospitals ask the question at all. To prevent dissatisfaction:

  • Explain why the information is necessary.
  • Assure patients their responses are confidential.
  • If someone doesn’t want to answer, don’t push the issue.