Hospice Management Advisor Archives – February 1, 2003
February 1, 2003
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The success of your hospice may depend on your marketing plan
The word marketing is as broad a term as there is. Hospices apply a variety of marketing approaches everything from cookie jars to television commercials in illustration of that very point. The problem is that many hospices marketing plans are ineffective because theyre based on hunches and theories that arent supported by market data. -
Mission statement is key to a good marketing plan
Youve decided to get serious about developing a market-based marketing plan. Youve decided to adopt a strategic approach and are committed to collecting as much data as it takes to get a clear picture of your organization, your market, and your competitors. But are you ready to make the changes that affect the very essence of your hospice? -
Medicare changes range from benign to troublesome
Hospices could have to develop and follow new procedures for certifying terminal illnesses, admissions, and discharges, if proposed rule amendments are finalized by the Centers for Medicare & Medicaid Services (CMS). -
Doctor role doesn’t end when hospice care begins
When a patient is referred to hospice, that doesnt mean the physician no longer has a say in treatment, nor does it mean there are no more billing opportunities. -
Care plan oversight rules for physicians
Medicare has established the following rules to guide physicians in billing for care plan oversight (CPO). -
Turn one-time gifts into long-term pledges
Your budget is shrinking. Reimbursement is dropping. Expenses are rising. How can you meet the growing need for funds?