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When Ocala (FL) Regional Medical Center announced a new screening initiative that would involve counseling nonurgent patients to seek alternative care, a funny thing happened: Local competitors “Monroe Regional and Timber Ridge became involved when they heard about our initiative, because they felt they would be inundated by patients who were not having their treatment here,” says Susan Atkin, RN, emergency department (ED) director.

Ambulatory Care Quarterly: ED screening changes put pressure on competitors