Get your agency noticed with these marketing ideas
Can’t think of any good ways to get your home health agency’s name out in the public eye? Consider trying a few of these low-cost, high-impact ideas.
Try tagging your agency’s name and motto/slogan to ads on:
• Local cable television
• Local newspapers
• Local yellow pages
• Company newsletter
• Web site banner ads
Personalize administrative supplies
Sending correspondence is a necessity. Why not make the most of it? Make sure your agency name and information are displayed prominently on the following:
• Stationery/envelopes
• Fax cover sheets
• Business cards
• Note pads
• Mailing labels
Give promos a purpose
Everyone loves freebies. Next time you attend a regional health fair or other community event, consider giving away the following, prominently stamped with your agency’s name, of course:
• Pens
• Mugs
• Water bottles
• Tote bags
• Balloons
• Phone message pads
• Car sun shades
• Plastic pill caddies
Be creative
There are numerous avenues for getting your home health agency in the public consciousness. Here are a few more ways you can get the word out:
• Create a slogan and add the slogan to your corporate logo and your on-hold message.
• End communications to both clients and suppliers with the slogan.
• Become a spokesperson and use the slogan when speaking to media, clients, suppliers, and employees.
Source: The Guerilla Group, Boulder, CO.
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