Advertising Do’s and Don’ts
So what should an advertisement recruiting trial subjects say? W. Parker Nolen, MBA, IRB administrator for St. Joseph’s Hospital in Atlanta, recommends the following:
Do include:
• that the trial is research, not treatment;
• age restrictions or other qualifications for eligibility;
• some benefits (if any);
• compensation (but without overemphasizing compensation);
• the time commitment expected;
• the name of the center doing the research;
• the name of someone affiliated with the trial who can be contacted for more information. The FDA suggests this should be someone knowledgeable about the trial rather than a general telephone operator without clinical expertise.
Don’t include:
• claims, whether explicit or implied, that an investigational drug or device is safe or effective for the purposes being investigated.
• representations that the product under investigation is equivalent or better than any other drug or device.
• pejorative terms that could serve as inducements to the reader to participate (e.g., in a weight-loss trial, to use a term such as "fat" to describe potential participants).
So what should an advertisement recruiting trial subjects say? W. Parker Nolen, MBA, IRB administrator for St. Josephs Hospital in Atlanta, recommends the following:You have reached your article limit for the month. Subscribe now to access this article plus other member-only content.
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