Recruiting methods that stand out in a crowd
By Toni Cesta, PhD, RN, FAAN
Senior Vice President
Lutheran Medical Center
Brooklyn, NY
Where will we find the new case managers and what will the new candidate look like? They might not be the seasoned clinician as you would hope for. As we need more and more case managers and social workers, some of us might need to look even more broadly for our candidates.
Recruiting is a two-way street. Do not assume that every candidate will choose your organization to come and work. More than likely they will have several organizations trying to recruit them, so you will have to be creative in your methods for making yours stand out above the rest! Ask yourself these questions:
- What special niche do I have to offer?
- How do I define my case management department?
- What have been its successes and failures?
- How can I demonstrate organizational support for my case management department?
- What kind of professional growth or career ladder can I provide?
Once you have been able to bring the staff in for an interview, you will want to make a case for your hospital. Use the talking points listed above, and be prepared to enthusiastically describe your department. Consider allowing the candidate to speak to some of your more enthusiastic informal leaders in the department. While interviewing the candidate, look for the special skills that will help you make a selection. (For more information see Characteristics and Core Competencies of Potential Candidates, below.)
Characteristics, Core Competencies of Potential Candidates
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