American Heart Association launches Start! campaign

American Heart Association launches Start! campaign

The American Heart Association (AHA) has launched Start!, a national campaign that encourages individuals and employers to create a culture of physical activity and health.

Its goal is to reduce the risk for heart disease and stroke by promoting physical activity through workplace walking programs, thereby enabling participants to lead longer, healthier lives.

Start! is a free comprehensive program that calls for a long-term commitment from its participants, individuals, and companies alike. For individuals, MyStart! Online Fitness Tool offers a web-based fitness and nutrition tracker along with health information integrated within a single online resource.

For companies, the Start! Fit-Friendly Companies Program helps foster a culture of physical activity in the workplace. AHA offers many free tools and resources for employee health managers to use in creating workplace wellness and walking programs, and it recognizes businesses that commit to them on its website.

For information on implementing the Start! program at your worksite, please visit the AHA web site at www.americanheart.org/start.