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This isnt a story about how to attract high school and college students into nursing or other medical professions at least not directly. This is a story about how competing health systems have come together in North Carolina to share resources and ideas on how to solve the critical shortage problems facing health care.
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In a time of shortage, hospitals are looking for any and every way they can to differentiate themselves from other facilities. Being the employer of choice means fewer holes in the schedule, better patient outcomes, and a happier staff. For 67 hospitals around the country, one of the best ways they have found to differentiate themselves is by becoming Magnet-designated facilities.
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Theres a nasty story going around in the Youngstown, OH, area. Nurses at an area hospital found out that new hires were getting paid more than those who had considerable experience.
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Paula Bradney, RN, director of recruitment staffing at Banner Health System in Mesa, AZ, has been to Europe, Canada, Africa, the Middle East, and Asia. But those werent vacation trips. She was looking for nurses.
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Now you can reach over 250,000 qualified nurses with the RN Magazine subscriber list.
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The national nurse vacancy rate stands at approximately 10%, and its higher in New Jersey. But at Hackensack University Medical Center, there are actually units for which there is a waiting list of nurses looking for work.
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They dare to care. So say the ads sponsored by Johnson & Johnson, which are part of a campaign to address the nursing shortage and attract young people to nursing.
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Just as access managers take a breath after rushing to make sure their hospitals are in compliance with the privacy standard, its time to kick into gear for the upcoming HIPAA transaction code-set deadline, which is Oct. 16, 2003.
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Editors note: This column runs occasionally in Hospital Access Management and addresses questions regarding the Emergency Medical Treatment and Labor Act (EMTALA).
