Promote to increase resource center traffic
November 1, 1999 less than 1 minute read
Promote to increase resource center traffic
Referral pads and brochures get the word out
A good location is key to a successful resource center, but even with heavy foot traffic, promoting the center is advisable, says Candace Stiklorius, MSN, RN, C, coordinator of the patient and family education center at the Hospital of the University of Pennsylvania in Philadelphia. Therefore, all physician offices have been given a referral pad. "If the physician wants us to fax a report back that acknowledges that the patient did arrive and explains the teaching method used, such as video, pamphlet, or handouts, we can," she says.
The resource center also is advertised on the hospital’s closed-circuit TV system. "We have talked about creating a video on the resource center which is like a little commercial, but we haven’t done that yet," says Stiklorius.
Brochures on the resource center are placed in strategic places, such as surgical waiting rooms. Flyers posted in the hallways also help attract visitors. However, most people who come to the center simply see the sign on the door. "We are in a busy thoroughfare, there is a sign, and the door is open, so a lot of people just come in," says Stiklorius.
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