How to develop a strategy: suggested points for…

How to develop a strategy: suggested points for analysis

Vision — Mission Statement

What will your primary products or services be in five years?
What will your primary markets be in five years?
Who will be your primary customers/clients in five years?
What will be your exclusive, differentiating benefit in five years?
What will the geographic coverage of your organization be in five years?
How big do you see your organization in five years?
What will be your competitive position in five years?
What type of special factors and features (unique approaches) will make the future organization a special work experience?
How do your services and products bring value to the company?
How does your business unit assist the company in meeting its mission?

Strengths

List what you do well
List your skills, key competencies, specialized techniques, scientific disciplines, and education
List your strengths in planning, organizing, executing, controlling, and evaluating
List your problem-solving and decision-making skills (your ability to analyze, define, and solve problems)
List your communication skills (verbal, writing, teaching)
List how the services you provide can be differentiated from services offered by others. Do not forget to include leadership, risk-taking, and creative attributes; be realistic.

Opportunities (External)

Life Cycle/Mission Strategy for Products and Services — List products and services in the:

Building stage (in development or growth stage)
Holding stage (protection of market share and competitive position. Used widely by customers and are cost-effective products and services)
Harvesting stage (mature stage — no new opportunities from product or service)
Divesting stage (has the potential or will be liquidated, outsourced, or eliminated)

Compile a Budget

Other Factors

Source: Excerpted from How to Develop Strategy: Suggested Outline for Analysis, by Annette B. Haag & Associates, Simi Valley, CA.